Hootsuite Vs Buffer: The Ultimate Comparison
If you're looking for an efficient project management software, chances are you've stumbled upon Hootsuite and Buffer. These two prominent tools are often compared, with users wondering: which one is better? The truth is, there's no definitive answer – it all depends on your preferences and needs. To help you make an informed decision, we've made a factual and unbiased comparison between Hootsuite and Buffer. So let's get started!
Pricing
Pricing can be a decisive factor when it comes to choosing project management software. Both Hootsuite and Buffer offer several packages, ranging from free to enterprise-level.
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Hootsuite: Hootsuite offers a free plan, which is limited to 1 user and 3 social media profiles. The Professional plan starts at $19/month, with up to 10 social media profiles and 1 user. The Team plan starts at $99/month, with up to 20 social media profiles and 3 users. The Business plan starts at $599/month, with unlimited social media profiles and up to 35 users. Finally, Hootsuite's Enterprise plan is customized to fit the needs of large organizations and includes additional features such as dedicated support and advanced security.
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Buffer: Buffer's free plan is limited to 1 user and 3 social media profiles. The Pro plan starts at $15/month, with up to 8 social media profiles and 1 user. The Premium plan starts at $65/month, with up to 8 social media profiles and 2 users. The Small Business plan starts at $99/month, with up to 25 social media profiles and 6 users. Finally, Buffer's Medium plan starts at $199/month, with up to 50 social media profiles and 11 users.
In terms of pricing, Buffer is generally more affordable than Hootsuite, especially for small businesses.
Features
Both Hootsuite and Buffer offer a wide range of features to help you manage your social media accounts efficiently.
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Hootsuite: Hootsuite's main feature is its dashboard, which allows you to manage all your social media accounts from one place. You can schedule posts, reply to comments and mentions, track your analytics, and monitor your brand reputation. Hootsuite also offers a content library, social listening, and team management tools.
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Buffer: Buffer's main feature is its scheduling tool, which allows you to plan and publish your posts in advance. Buffer also offers analytics, team collaboration, and social listening tools. One of Buffer's unique features is its Pablo image-creation tool, which allows you to create engaging visuals for your social media posts.
Both tools offer similar features, but Hootsuite's dashboard is more comprehensive and allows you to manage all aspects of your social media accounts.
Integrations
Integrations are essential to ensure that your project management software works seamlessly with your other tools.
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Hootsuite: Hootsuite offers over 150 integrations with popular tools such as Google Drive, Dropbox, and Canva. Hootsuite also integrates with popular social media platforms such as Facebook, Twitter, and LinkedIn.
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Buffer: Buffer integrates with popular social media platforms and offers several plugins for popular browsers. Buffer also provides integrations with tools such as Zapier, IFTTT, and Feedly.
Hootsuite offers more integrations than Buffer, making it a better choice for those who use a wide range of tools and platforms.
Customer Support
When it comes to customer support, both Hootsuite and Buffer have different levels of service, depending on your pricing plan.
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Hootsuite: Hootsuite offers dedicated support for its Enterprise plan customers. For other plans, Hootsuite offers email, phone, and chat support.
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Buffer: Buffer offers email support for all plans, with additional support offered for Premium and Business plans.
Overall, Hootsuite offers better customer support than Buffer, especially for larger organizations.
Conclusion
In conclusion, both Hootsuite and Buffer have their strengths and weaknesses, depending on your needs and preferences. Hootsuite's comprehensive dashboard, extensive integrations, and better support make it a great choice for larger organizations. On the other hand, Buffer's affordability, ease of use, and unique features such as Pablo make it a better choice for small businesses.
Whichever project management software you choose, make sure it fits your specific requirements and helps you achieve your social media goals. Good luck!